Gucci in Wonderland

A utopia of whimsical garments, fabulous accessories and embroidered details for the Gucci’s new look.

The refreshment brought by the phenomenal creative direction of Alessandro Michele, is making the brand the more and more inspiring, redefining fashion and luxury of the 21st century. Michele’s innovative approach is eclectic and ultramodern as in the fantastical world he created for the emblematic SS 17 collection.

The aesthetic experience, enriched by quirky presences and romantic contrasts, is an extemporal journey into magnificent brocades, shiny fringes, flowered embroideries and rushes ruffles generating unexpected shapes recalling the armour of extinct creatures.

An encyclopaedia of references from the animal world to LA club culture, passing through the Eighties, creates an eccentric and charming aesthetic.

Gucci style for the upcoming season mixes casual street style and dreamy nuances for colourful ungendered clothing.

The surreal and compelling Spring Summer 2017 collection has been translated into an appealing campaign representing a band of artists and vibrant characters bumping in the streets of Rome, hanging out with tigers and lions and partying in a marble fountain.

The historical Florentine luxury brand seems to have all the potential to lead once again the fashion in the next future with infallible confidence and consistent point of view.

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