Vivetta is an Italian name that literally means ‘Little lively (girl)’, and nothing could better represent the eponymous fashion brand but this description. Freshness, frivolity and femininity are the leitmotivs for the young label that has successfully been launched only a few years ago.
Roberto Cavalli’s apprentice Vivetta Ponti decided to create her own brand in 2009 and since then stories of romanticism and nostalgia have accompanied every single silhouette, managing in a considerably short time to reach the most luxurious boutiques and wearing the most famous celebrities around the world (amongst them Alexa Chung and Anna Dello Russo).
Vivetta’s world goes from poetry to dolls and takes inspiration from the sixties and seventies with good taste and a wise mix of elegance and surrealism, laying between fashion and extravagance.
The Autumn Winter 2017 collection is characterised by contemporary, structured shapes and youthful aesthetic and the MADE IN ITALY tradition plays an important role for fabrics and techniques; but it is also the dreaming spirit behind each piece that attracts and convinces.Unforgettable are the collars that like two well-manicured hands embrace the neck of the woman wearing Vivetta’s iconic shirts, très bon-ton, três chic!